Google will penalize sites for indulging in hoax mobile traffic networks

2 Dec


Recent statements from Google officials emphasized they are working diligently on diagnosing and penalizing sneaky mobile traffic networks.

Last months, Google warned webmasters against usage of sneaky mobile redirects, either intentionally or unintentionally.

Google search quality senior strategist, Andrey Lipattsev, mentioned during hangout talk that his team is particularly working on diagnosing and taking action on mobile affiliate traffic networks that seems more interested in bouncing users from one site to another rather than holding.

This was one of the most informative hangout sessions, and at 25:16 mark in video he said something very essential and useful.

He recalled this issue is very close to my right now and we are working actively in fixing it. The work flow includes detecting these “mobile affiliate traffic driving networks” where users are pounced upon on one site without their desire, and penalizing for the same.

Further points describe the intentions of such publishers i.e. sometimes they do to make extra money, but sometimes even the publishers or advertisers is unware of it.

It is not the same warning what Google released a month ago, but is kind of similar to it. It is good for users because such actions really irritate them immediately and don’t provide anything of use the way they want.

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